Villablanca
Development of a hotel website on WordPress for the Villablanca hotel in Casablanca. Integration of an online booking system and a local SEO strategy to increase direct bookings in Morocco.
Hospitality
Booking
WordPress
The Challenge
Create a hotel website that is both an elegant showcase and an effective direct booking tool, to reduce dependency and commissions from third-party platforms (OTAs).
The Solution
A WordPress site with an immersive design, large photos, and seamless integration of a booking engine. I optimized the site for local SEO targeting 'hotel Casablanca'.
The Results
The site saw a 30% increase in direct bookings, improving the hotel's profitability. Google rankings for local queries also significantly improved.
Keywords
hotel website Morocco
WordPress booking
local SEO Casablanca
direct booking
hotel website design
WordPress hotel
online reservations
hotel SEO
hotel web design Morocco
hotel booking system