BERIC Beauty & Wellness

Design the high-end corporate website for BERIC, a Moroccan company specialized in the manufacturing, distribution and import of cosmetic, dietary and infant nutrition products - a recognized player known for product quality, regulatory compliance and innovation.

The challenge: visually reflect the credibility of a multi-sector industrial player and clearly present three very different universes (beauty, health, baby nutrition) without diluting the message. The site also had to be an effective B2B tool for pharmacies, parapharmacies and distribution partners, while serving as a reassuring consumer showcase for end customers concerned about the quality of what they buy.

WordPress development with a custom theme featuring a clean, modern design, built around a sober visual identity that immediately conveys pharmaceutical seriousness. The information architecture clearly separates the three business areas (cosmetics, dietary supplements, infant nutrition) with dedicated landing pages per product line.

Optimized visual catalog presenting each product with a detailed sheet, composition, regulatory compliance and certifications. A dedicated distributor partner section with a qualified form for B2B requests and access to technical documentation. News area for communicating product launches and the brand's quality commitments.

Targeted SEO for the beauty and health sector in Morocco: Schema.org Organization and Product markup, page optimization for specific queries like "infant nutrition Morocco" and "pharmacy food supplements". Responsive, performant site with a simplified back-office for autonomous updates.

Delivered: a custom WordPress site separating the three business lines (cosmetics, dietary products, infant nutrition) with a landing page per range, a catalog with detailed product sheets (composition, regulatory compliance, certifications), a distributor area with a qualified B2B form and a news section, all manageable by the in-house team.

Separating the three business lines visually and structurally addressed the project's main challenge: presenting very different universes clearly without blurring the brand's positioning. The detailed product sheets and understated design speak both to partners (wholesalers, pharmacies, drugstores) and to consumers who want to check a brand before buying in a pharmacy. The SEO targets sector-specific queries such as 'infant nutrition Morocco'.