BERIC Beauty & Wellness

Design the high-end corporate website for BERIC, a Moroccan company specialized in the manufacturing, distribution and import of cosmetic, dietary and infant nutrition products — a recognized player known for product quality, regulatory compliance and innovation.

The challenge: visually reflect the credibility of a multi-sector industrial player and clearly present three very different universes (beauty, health, baby nutrition) without diluting the message. The site also had to be an effective B2B tool for pharmacies, parapharmacies and distribution partners, while serving as a reassuring consumer showcase for end customers concerned about the quality of what they buy.

WordPress development with a custom theme featuring a clean, modern design, built around a sober visual identity that immediately conveys pharmaceutical seriousness. The information architecture clearly separates the three business areas (cosmetics, dietary supplements, infant nutrition) with dedicated landing pages per product line.

Optimized visual catalog presenting each product with a detailed sheet, composition, regulatory compliance and certifications. A dedicated distributor partner section with a qualified form for B2B requests and access to technical documentation. News area for communicating product launches and the brand's quality commitments.

Targeted SEO for the beauty and health sector in Morocco: Schema.org Organization and Product markup, page optimization for specific queries like "infant nutrition Morocco" and "pharmacy food supplements". Responsive, performant site with a simplified back-office for autonomous updates.

A clear, professional and fully responsive website that significantly strengthens BERIC's brand image in Morocco and on targeted export markets. The visual separation of the three business areas clarified positioning for partners.

Notable increase in organic traffic on health and beauty queries, with a measurable rise in inbound B2B requests via the qualified form — wholesalers, pharmacies, parapharmacies. The digital presence now reassures end consumers who research a brand's quality before buying in-pharmacy. The internal team manages the catalog autonomously without technical intervention.