Marrakech Folklore Days

Build the official website for Marrakech Folklore Days, an international festival celebrating cultural diversity and intangible heritage through music, dance and folk traditions from around the world - a major event on Marrakech's cultural calendar bringing together troupes from over thirty countries.

The challenge: design a dynamic, immersive multilingual event platform that visually reflects the energy and richness of the festival, while delivering a smooth experience across all devices - including for international visitors consulting the schedule from their smartphone on the ground in Marrakech. Optimal SEO performance on tourism and cultural queries was a key objective.

WordPress development with a fully custom theme, designed around a rich, color-saturated visual identity and immersive photography. Native bilingual system (French/English) with hreflang, serving both Moroccan and international audiences.

Interactive schedule filterable by day, stage and participating country, showcasing invited troupes with biographies, videos and high-resolution photos. WebP-optimized media gallery with lazy loading to preserve performance despite heavy visual content. Integrated ticketing module and newsletter signup for pre-event mobilization.

SEO-friendly architecture: Schema.org Event markup, structured sitemap, enriched metadata for Google Discover. Dedicated press room to support cultural journalists, social media integrations to relay live performances in real time.

Delivered: a WordPress site on a custom theme, bilingual FR/EN with hreflang, with an interactive calendar filterable by day, stage and country, profiles for the invited troupes, a WebP media gallery with lazy loading, ticketing, newsletter sign-up, Schema.org Event markup and a press room. The site is still live at marrakechfolkloredays.com.

The site brings together what each festival audience needs: the program and practical information for visitors, troupe profiles for partners, and resources for journalists. The architecture was designed to be reused from one edition to the next, so the organizing team can update the program without rebuilding the site every year.