Marrakech Folklore Days

Build the official website for Marrakech Folklore Days, an international festival celebrating cultural diversity and intangible heritage through music, dance and folk traditions from around the world — a major event on Marrakech's cultural calendar bringing together troupes from over thirty countries.

The challenge: design a dynamic, immersive multilingual event platform that visually reflects the energy and richness of the festival, while delivering a smooth experience across all devices — including for international visitors consulting the schedule from their smartphone on the ground in Marrakech. Optimal SEO performance on tourism and cultural queries was a key objective.

WordPress development with a fully custom theme, designed around a rich, color-saturated visual identity and immersive photography. Native bilingual system (French/English) with hreflang, serving both Moroccan and international audiences.

Interactive schedule filterable by day, stage and participating country, showcasing invited troupes with biographies, videos and high-resolution photos. WebP-optimized media gallery with lazy loading to preserve performance despite heavy visual content. Integrated ticketing module and newsletter signup for pre-event mobilization.

SEO-friendly architecture: Schema.org Event markup, structured sitemap, enriched metadata for Google Discover. Dedicated press room to support cultural journalists, social media integrations to relay live performances in real time.

A smooth, visually striking platform that became the festival's official reference for visitors, partners and media. Strong national and international visibility from the first edition covered by the site.

The platform supported participation and coordination of artists representing over thirty countries, centralizing practical information, programs and accreditation. Festival-day traffic spikes absorbed without incident. Solid SEO ranking on "Marrakech festival", "Morocco folklore" and related tourism queries. The architecture is reusable across editions, simplifying yearly management for the organizing team.