Nahed Rachad

Nahed Rachad is a senior B2B strategy consultant based in Casablanca, specializing in supporting Moroccan industrial SMEs. Her challenge was simple to state but demanding to execute: transform offline credibility built over fifteen years of assignments into a magnetic digital presence capable of generating qualified leads without resorting to paid advertising.

The previous site, generic and aging, reflected neither the premium positioning nor the sector expertise. We needed to tell a journey, structure a sometimes abstract consulting offer, demonstrate client results without breaching confidentiality, and above all capture local Casablanca searches like 'strategy consultant Morocco' or 'industrial SME consulting'. The stakes: convert demanding executives into concrete meeting requests.

I designed a fully custom WordPress site with minimalist editorial design that lets content breathe and showcases professional photography. The architecture revolves around four pillars: career and values presentation, detailed consulting offers structured by sector, anonymized case studies with quantified results, and an expertise blog feeding long-term SEO.

Mobile-first navigation naturally guides visitors toward the qualifying contact form. I integrated an online booking system (Calendly), Person and LocalBusiness structured data for local SEO, and aggressive Core Web Vitals optimization. The site is multilingual FR/EN with hreflang, and the SEO strategy targets high-commercial-intent keywords in the Casablanca-Settat region.

Delivered: a custom WordPress site with an editorial design, bilingual FR/EN with hreflang, organized around the consultant's background, sector-based consulting offers, anonymized case studies and an expertise blog. The site is still live at nahedrachad.com.

The user journey was designed to make the site a pre-qualification tool rather than a simple business card: every page leads to the qualifying contact form or to Calendly booking, and Person and LocalBusiness structured data lay the groundwork for local search in Casablanca. The goal was to give a reputation built through word of mouth an online presence of the same standard, one that prospects can review before a first conversation.