Villablanca

Villablanca, a charm hotel in Casablanca, faced a dilemma common to all independent Moroccan hospitality: excessive dependence on OTAs (Booking, Expedia, Hotels.com) capturing 15-25% commissions per booking and imposing their pricing rules. Regaining control of customer relationships and margins required a website capable of converting directly.

The challenge was combining premium emotional showcase - seducing from the first second with polished photography, atmosphere, storytelling - and effective operational tool: reliable booking engine, real-time PMS synchronization, seasonal rate and promotion management, secure payment. All multilingual FR/EN/AR to cover local, business, and international tourist clientele.

I designed a WordPress site on a custom theme, with full-screen immersive design, professional photo galleries, and presentation videos of suites and common areas. Typography and palette were chosen to evoke the venue's hushed elegance without falling into clichéd hospitality codes.

The central integration is a direct booking engine synced with the PMS via API, enabling real-time availability, dynamic pricing, and site-exclusive promo codes. Payment is secured via CMI gateway. I deployed a strong local SEO strategy targeting 'hotel Casablanca', 'boutique hotel Casa', Hotel and LocalBusiness structured data, Google Business Profile integration, and an editorial blog around Casablanca experiences to capture long-tail searches. Mobile performance was treated as a priority so that booking stays smooth on smartphones.

Delivered: a WordPress site on a custom theme with a direct booking engine synchronized with the PMS (real-time availability, dynamic rates, site-exclusive promo codes), secure CMI payment, Hotel and LocalBusiness structured data and an editorial blog about Casablanca. The site is still live at villablanca.ma.

The point of the project was to give the hotel a booking channel it owns, alongside the OTAs: a booking made on the site carries no platform commission and leaves the hotel with the direct relationship with its guest (newsletter, site-only offers). The local SEO work and Google Business Profile integration were designed to make this direct channel visible in hotel searches in Casablanca.