Zaity Beauty & Wellness

Build the online shop for Zaity Beauty & Wellness, a Moroccan brand specialized in natural cosmetics, pure plant oils and skincare ingredients - a broad catalog covering both the general public and professionals (institutes, spas, formulators) seeking authentic raw materials.

The challenge: design a high-performing and visually appealing e-commerce platform capable of showcasing a dense catalog (dozens of references in oils, hydrosols, plant butters, formulations), while ensuring smooth mobile navigation and optimized SEO for the Moroccan market. The site also had to handle a dual B2C/B2B target with distinct pricing and quantity logic.

Implementation of a fully customized WordPress/WooCommerce platform, with clear product architecture organized by usage families (face, body, hair, aromatherapy). Advanced multi-criteria filters (care type, specific oil, usage, target skin) to efficiently navigate a dense catalog.

WebP-optimized product images with high-fidelity rendering to showcase natural textures and colors, detailed product pages including composition, properties, usage tips and precautions. Variant system (volumes), promo codes, professional carts with degressive pricing for the B2B segment. CMI payment integration for local cards and cash-on-delivery option.

Bilingual French/Arabic local SEO strategy with an integrated blog for beauty & wellness content - articles on natural rituals, essential oil benefits, seasonal routines - feeding recurring qualified traffic. Full Schema.org Product markup and GA4 tracking.

WooCommerce store delivered and still online at zaity.ma. The entire catalogue - plant oils, hydrosols, butters and formulated products - is now browsable and purchasable online, which was not the case before the project.

The dual B2C and B2B audience coexists in a single store: retail pricing for consumers, tiered pricing and professional baskets for salons, spas and formulators. This was the most structuring constraint of the build, since the two customer types buy neither the same sizes nor the same quantities.

CMI card payment and cash on delivery are active, with WhatsApp contact embedded for pre-purchase advice - a strong reflex in this market, where buyers often want to confirm a use case or a contraindication before ordering.

Multi-criteria filters (care type, specific oil, usage, target skin) make a dense catalogue navigable without resorting to search, and the beauty and wellness blog feeds recurring organic traffic around natural rituals and seasonal routines. The team manages catalogue, stock and promotions independently.