Zaity Beauty & Wellness

Build the online shop for Zaity Beauty & Wellness, a Moroccan brand specialized in natural cosmetics, pure plant oils and skincare ingredients — a broad catalog covering both the general public and professionals (institutes, spas, formulators) seeking authentic raw materials.

The challenge: design a high-performing and visually appealing e-commerce platform capable of showcasing a dense catalog (dozens of references in oils, hydrosols, plant butters, formulations), while ensuring smooth mobile navigation and optimized SEO for the Moroccan market. The site also had to handle a dual B2C/B2B target with distinct pricing and quantity logic.

Implementation of a fully customized WordPress/WooCommerce platform, with clear product architecture organized by usage families (face, body, hair, aromatherapy). Advanced multi-criteria filters (care type, specific oil, usage, target skin) to efficiently navigate a dense catalog.

WebP-optimized product images with high-fidelity rendering to showcase natural textures and colors, detailed product pages including composition, properties, usage tips and precautions. Variant system (volumes), promo codes, professional carts with degressive pricing for the B2B segment. CMI payment integration for local cards and cash-on-delivery option.

Bilingual French/Arabic local SEO strategy with an integrated blog for beauty & wellness content — articles on natural rituals, essential oil benefits, seasonal routines — feeding recurring qualified traffic. Full Schema.org Product markup and GA4 tracking.

A full responsive shop with strong positioning, significantly strengthening Zaity's brand image and structuring its direct sales channel. The catalog is now fully browsable and shoppable online, which wasn't the case before.

Measurable increase in organic traffic thanks to the blog content strategy and local SEO, with notable conversion growth in the natural wellness range. The B2B segment generated baskets significantly higher than average. The brand now operates a modern commercial showcase aligned with its natural DNA, and an infrastructure ready to absorb catalog expansion.