Atlas Consulting

Design a bilingual French/English corporate website for Atlas Consulting, a Rabat-based financial consulting firm operating on high-level missions — M&A, capital structuring, strategic advisory for large corporates and public institutions.

The core challenge: make complex financial services clear and accessible, immediately build trust with a demanding corporate and institutional clientele, and turn the site into a genuine qualified-lead generation channel. On top of that, a dual audience — French-speaking Moroccan decision-makers and English-speaking international investors — required a differentiated content strategy per market.

I developed a fully custom WordPress theme with a sober corporate design, serious typography and a restrained color palette that immediately conveys credibility. The information architecture is built around three pillars: sector expertise, anonymized case studies and team profiles.

Deep content strategy: detailed expertise pages (corporate finance, strategic advisory, restructuring), regular sector analysis publications positioning the firm as a thought leader. Every page integrates contextualized calls-to-action toward the qualified contact form and meeting booking.

Technical SEO layer: Schema.org Organization and FinancialService markup, FR/EN hreflang, segmented sitemaps, optimized speed. GA4 tracking, HubSpot integration for lead scoring and smart forms. A dedicated press room captures media coverage.

A 40% increase in qualified lead generation in the first year, with a clear improvement in inbound contact quality — fewer off-target requests, more prospects matching the high-end positioning.

The firm is now perceived as a key player in its niche in Rabat and ranks well for queries like "financial consulting Morocco", "M&A Rabat" and their English equivalents. Brand image has been significantly strengthened among institutional clients and international investors. The site also doubles as a recruiting tool, attracting senior profiles drawn to the professional showcase.