Launch a luxury e-commerce store for MILA Maison des Roses — preserved roses grown in Ecuador, stabilized to last several years without maintenance, sold as luxury gifts to an extended international audience (France, Morocco, USA, Europe).
The challenge was threefold: a design impeccably reflecting the luxury positioning and product emotion, complex catalog management (multiple box sizes, dozens of rose colors, customizable compositions, engravings), and multi-country logistics with currency management, languages and customs constraints specific to preserved flowers exported by air freight.
Flowers
Luxury
E-commerce
PrestaShop
International
MILA House of Roses
Moroccan brand specialising in preserved rose boxes and arrangements, grown in Ecuador then stabilised to last without maintenance — a luxury gift solution for both private individuals and corporate clients, with presence in multiple countries worldwide.
Challenge
Solution
PrestaShop development with a fully custom premium theme, designed around a minimalist visual identity and ultra-polished product photography. Advanced product variant management modules (box size, rose color, composition, personalized lid engraving) with dynamic price calculation based on selected options.
Deep international SEO optimization: dedicated pages specifically targeting France, Morocco and USA markets, with hreflang, local currencies, and descriptions adapted to cultural uses (universal Valentine's Day but staggered Mother's Day between markets). Product pages with high-resolution WebP-optimized photography, unboxing videos, verified customer reviews.
Logistics adapted to multiple markets with automatic currency management (EUR, MAD, USD), differentiated international shipping options, and integration of a transactional platform for multi-country payment. Live at milaroses.com with a unified back-office for centralized stock and global order management.
Deep international SEO optimization: dedicated pages specifically targeting France, Morocco and USA markets, with hreflang, local currencies, and descriptions adapted to cultural uses (universal Valentine's Day but staggered Mother's Day between markets). Product pages with high-resolution WebP-optimized photography, unboxing videos, verified customer reviews.
Logistics adapted to multiple markets with automatic currency management (EUR, MAD, USD), differentiated international shipping options, and integration of a transactional platform for multi-country payment. Live at milaroses.com with a unified back-office for centralized stock and global order management.
Results
Luxury e-commerce store fully operational at milaroses.com with active presence across multiple international markets. Catalog entirely manageable autonomously by the brand team, without recurring technical intervention.
Premium visual identity perfectly maintained across mobile and desktop, consistent experience regardless of country of access. Strong international visibility on "preserved roses", "preserved roses gift", "luxury gift for women" and their per-market variants. Significant growth in export sales, especially in the high-end corporate gifting segment. The scalable technical foundation enabled rapid deployment of Morocco and USA market variants without structural rework.
Premium visual identity perfectly maintained across mobile and desktop, consistent experience regardless of country of access. Strong international visibility on "preserved roses", "preserved roses gift", "luxury gift for women" and their per-market variants. Significant growth in export sales, especially in the high-end corporate gifting segment. The scalable technical foundation enabled rapid deployment of Morocco and USA market variants without structural rework.
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Amine Aziz — freelance web developer in Morocco. Contact me for a free quote within 24h.