SIAQ

The challenge was to create a professional digital showcase reflecting the credibility and expertise of SIAQ's consultants, a service cooperative specialised in business support and qualification. Three service pillars had to be highlighted with perfect readability: Training, Business Consulting and Coaching.

It was also crucial to clearly present the renowned institutional partners backing the cooperative, alongside news and events that build legitimacy and signal sustained activity. The target audience — SME executives, HR managers, project leaders — needed to grasp the offering in seconds and quickly identify the right entry point for their need (management training, strategic consulting, individual coaching). The stake: move away from the generic communication of consulting firms to embody the holistic, participatory approach that defines SIAQ.

I designed a clean, professional interface with a clear information hierarchy, built on WordPress with a custom theme (HTML5, CSS3, JavaScript, PHP). The solution includes:

An "all-in-one" presentation of the three service pillars with direct calls to action routing visitors to contact pages qualified by need type.

A showcase of institutional partners on the home page to immediately strengthen brand credibility with the executives the site addresses.

A dynamic "News" section using cards to regularly publish events, trainings and client testimonials — sustaining the image of an active cooperative anchored in the field.

A presentation of the board members to humanise the structure and materialise the individual expertise of associated consultants.

A fully responsive design ensuring an optimal experience across all devices, and a simple WordPress admin interface enabling SIAQ's teams to publish autonomously. Local SEO is optimised on consulting, training and corporate coaching queries in Morocco.

The website provides SIAQ with a strong, professional online presence. It simplifies the communication of their holistic and participatory approach, which is the cooperative's true differentiator in a consulting sector often perceived as generic.

New client contact is eased by an architecture that guides visitors to the right service depending on their need, while the showcase of institutional partners reassures from the first interaction. The regularly updated news section feeds rising local SEO and reflects the cooperative's dynamism.

Taken together, this concretely supports SIAQ's strategic growth by generating qualified leads and consolidating its positioning as a credible partner for Moroccan businesses.