SIAQ

The challenge was to create a professional digital showcase reflecting the credibility and expertise of SIAQ's consultants, a service cooperative specialised in business support and qualification. Three service pillars had to be highlighted with perfect readability: Training, Business Consulting and Coaching.

It was also crucial to clearly present the renowned institutional partners backing the cooperative, alongside news and events that build legitimacy and signal sustained activity. The target audience - SME executives, HR managers, project leaders - needed to grasp the offering in seconds and quickly identify the right entry point for their need (management training, strategic consulting, individual coaching). The stake: move away from the generic communication of consulting firms to embody the holistic, participatory approach that defines SIAQ.

I designed a clean, professional interface with a clear information hierarchy, built on WordPress with a custom theme (HTML5, CSS3, JavaScript, PHP). The solution includes:

An "all-in-one" presentation of the three service pillars with direct calls to action routing visitors to contact pages qualified by need type.

A showcase of institutional partners on the home page to immediately strengthen brand credibility with the executives the site addresses.

A dynamic "News" section using cards to regularly publish events, trainings and client testimonials - sustaining the image of an active cooperative anchored in the field.

A presentation of the board members to humanise the structure and materialise the individual expertise of associated consultants.

A fully responsive design ensuring an optimal experience across all devices, and a simple WordPress admin interface enabling SIAQ's teams to publish autonomously. Local SEO is optimised on consulting, training and corporate coaching queries in Morocco.

The site, still live at siaqint.ma, gives SIAQ a professional online presence that clearly explains its holistic, participatory approach, the cooperative's real differentiator in a consulting sector often seen as generic.

The architecture guides each visitor to the right contact page for their need (training, business consulting, coaching), and featuring institutional partners and board members provides trust signals from the home page onward. The news section, which the team updates independently, shows the cooperative's activity in the field and supports local SEO work on business consulting, training and coaching queries in Morocco.