World Folklore Days Marrakech - International Folk Festival Website

World Folklore Days Marrakech needed a website capable of representing the festival's cultural richness and diversity internationally. The site had to be bilingual (French/Arabic) to reflect the Moroccan identity of the festival while remaining accessible to an international audience. The graphic challenge was conveying the soul of Moroccan folklore - embroidered costumes, traditional music, crafts - through a design that is both authentic and modern. Supporting right-to-left writing for Arabic within WordPress presented a specific technical challenge.

I designed and developed the World Folklore Days website on WordPress with a strong visual identity inspired by traditional Moroccan art: ornate arches, ochre and gold colours, evocative folkloric illustrations. The bilingual FR/AR site offers navigation adapted to both languages, with native right-to-left writing support for the Arabic version. Sections present the festival, participating international troupes, the show programme, and practical information for Marrakech.

The site gives World Folklore Days Marrakech a bilingual FR/AR showcase, with native right-to-left support for the Arabic version, presenting the festival, the participating international troupes, the performance program and practical information about Marrakech. The Arabic version roots the festival with its Moroccan audience, while the French version makes it accessible to foreign participants. The visual identity, inspired by traditional Moroccan art, was designed to carry across the festival's digital communications.