Agri-food
Industry
Corporate
WordPress
SEO
Zalar Holding
Morocco’s leading integrated agri-food group, covering the entire poultry value chain — from feed production to the distribution of processed products under national brands.
Challenge
Build a premium institutional platform for Zalar Holding, Morocco's leading integrated agri-food group covering the entire poultry value chain — from feed production to the distribution of processed products under national brands. Challenge: translate major industrial scale into a credible digital presence navigable by B2B, institutional, and press audiences.
Solution
WordPress development with a fully custom theme. Information architecture structured around the group's business divisions (production, processing, distribution). Integration of an interactive map of sites, a press room, and dedicated pages per subsidiary. Technical SEO focused on agri-food and poultry industry queries in Morocco. Simplified admin interface for autonomous updates by internal teams.
Results
Institutional site live at zalar.ma — fluid, elegant, consistent with the group's premium positioning. Improved SEO on Moroccan poultry industry keywords. Credible corporate digital presence for B2B partners, distributors, investors and recruitment. Extensible architecture allowing new subsidiaries to be added without a full redesign.
Similar project in mind?
Amine Aziz — freelance web developer in Morocco. Contact me for a free quote within 24h.