Zalar Holding

Build a premium institutional platform for Zalar Holding, Morocco's leading integrated agri-food group covering the entire poultry value chain — from feed production to slaughtering, processing and distribution of products under recognized national brands.

The challenge: translate major industrial scale into a credible digital presence navigable by very different B2B audiences (distributors, mass retail, institutional partners, business press), while maintaining a high-end positioning in a sector traditionally underdeveloped visually. The site also needed to clearly structure the group's multiple subsidiaries and make them speak in a coherent narrative.

WordPress development with a fully custom theme, polished editorial design blending industrial photography and agri-food iconography. Information architecture structured around the group's major divisions — feed production, breeding, processing, distribution — with dedicated subsidiary pages and fluid cross-navigation.

Integration of an interactive map of industrial sites across Morocco, a dedicated press room with downloadables, and a careers section for recruitment. Advanced technical SEO: Schema.org Organization and Corporation markup, optimization for sector queries like "poultry industry Morocco" and "integrated agri-food", division-segmented sitemaps.

Simplified admin interface for autonomous updates by internal communications teams, multilingual handling ready for international expansion, analytics integration and download tracking for corporate documents.

Institutional site live at zalar.ma — fluid, elegant, perfectly consistent with the group's premium positioning and the industrial solidity it represents. A complete overhaul of corporate digital perception.

Significantly improved SEO ranking on keywords linked to Moroccan poultry industry and integrated agri-food. Credible digital presence now used by B2B partners, distributors, institutional investors and business journalists as a reference source. The extensible architecture allows new subsidiaries or brands to be added without redesign. Strengthened recruiting tool to attract industrial talent in a sector undergoing transformation.