Atlas Consulting

Design a bilingual French/English corporate website for Atlas Consulting, a Rabat-based financial consulting firm operating on high-level missions - M&A, capital structuring, strategic advisory for large corporates and public institutions.

The core challenge: make complex financial services clear and accessible, immediately build trust with a demanding corporate and institutional clientele, and turn the site into a genuine qualified-lead generation channel. On top of that, a dual audience - French-speaking Moroccan decision-makers and English-speaking international investors - required a differentiated content strategy per market.

I developed a fully custom WordPress theme with a sober corporate design, serious typography and a restrained color palette that immediately conveys credibility. The information architecture is built around three pillars: sector expertise, anonymized case studies and team profiles.

Deep content strategy: detailed expertise pages (corporate finance, strategic advisory, restructuring), regular sector analysis publications positioning the firm as a thought leader. Every page integrates contextualized calls-to-action toward the qualified contact form and meeting booking.

Technical SEO layer: Schema.org Organization and FinancialService markup, FR/EN hreflang, segmented sitemaps, optimized speed. GA4 tracking, HubSpot integration for lead scoring and smart forms. A dedicated press room captures media coverage.

Delivered: a fully custom WordPress theme, bilingual FR/EN with hreflang, structured around sector expertise, anonymized case studies and the team, with Schema.org Organization and FinancialService markup, GA4 tracking, HubSpot integration for lead scoring and a press room.

The site was designed as a qualified lead generation tool rather than a brochure: every expertise page ends with a contextual call to action toward the contact form or meeting booking, and HubSpot scoring helps the team sort relevant inquiries. The English version and the understated tone address the firm's dual audience of Moroccan decision-makers and international investors.