Petit Bateau Morocco

Adapt Petit Bateau's digital presence — an iconic French children's fashion brand with over a century of history — to the Moroccan market, through its local subsidiary operating both e-commerce and physical boutiques in Casablanca (Morocco Mall, Casa Maarif).

The challenges were multiple and demanding: French/Arabic localization with proper RTL reading direction, omnichannel integration with physical stores for stock and promotion synchronization, mandatory CMI payment to serve Moroccan cardholders, national delivery covering the entire kingdom — all while keeping the international brand's premium visual identity absolutely intact and validated by the France headquarters teams.

WordPress/WooCommerce deployment with a fully custom theme strictly respecting Petit Bateau brand guidelines — typography, palette, children's lifestyle photography. Full CMI integration for Moroccan bank card payments, complemented by cash-on-delivery still strongly preferred locally.

Catalog synchronization with Casablanca physical boutiques for price consistency, real-time availability and in-store pickup option. French/Arabic bilingual architecture with correct hreflang, fine RTL reading direction handling, and visual adaptation for both language versions.

Deep e-commerce SEO layer: Schema.org Product, Organization and LocalBusiness structured data for physical boutiques, segmented sitemap, Core Web Vitals optimization. National Morocco delivery configuration with different carriers per city, return management, loyalty program harmonized with stores. Live at petit-bateau.ma.

Online store fully operational at petit-bateau.ma, giving Moroccan families simple, complete access to the Petit Bateau catalog — bodies, pajamas, children's ready-to-wear — previously only accessible in physical boutiques or via complicated imports.

Smooth omnichannel integration between e-commerce and the two Casablanca physical boutiques, with operational in-store pickup and unified stock. International brand's premium visual identity perfectly maintained across all touchpoints and validated by France teams. CMI payment fully functional and performant for Moroccan cardholders. Strong local SEO ranking on "children's fashion Morocco", "baby pajamas Casablanca" and related queries. Steady growth of digital revenue since launch.