Petit Bateau Morocco

Adapt Petit Bateau's digital presence - an iconic French children's fashion brand with over a century of history - to the Moroccan market, through its local subsidiary operating both e-commerce and physical boutiques in Casablanca (Morocco Mall, Casa Maarif).

The challenges were multiple and demanding: French/Arabic localization with proper RTL reading direction, omnichannel integration with physical stores for stock and promotion synchronization, mandatory CMI payment to serve Moroccan cardholders, national delivery covering the entire kingdom - all while keeping the international brand's premium visual identity absolutely intact and validated by the France headquarters teams.

WordPress/WooCommerce deployment with a fully custom theme strictly respecting Petit Bateau brand guidelines - typography, palette, children's lifestyle photography. Full CMI integration for Moroccan bank card payments, complemented by cash-on-delivery still strongly preferred locally.

Catalog synchronization with Casablanca physical boutiques for price consistency, real-time availability and in-store pickup option. French/Arabic bilingual architecture with correct hreflang, fine RTL reading direction handling, and visual adaptation for both language versions.

Deep e-commerce SEO layer: Schema.org Product, Organization and LocalBusiness structured data for physical boutiques, segmented sitemap, Core Web Vitals optimization. National Morocco delivery configuration with different carriers per city, return management, loyalty program harmonized with stores. Live at petit-bateau.ma.

Store delivered for the Moroccan subsidiary and still online at petit-bateau.ma. Moroccan families now reach the Petit Bateau catalogue - bodysuits, pyjamas, children's ready-to-wear - previously available only in physical boutiques or through complicated imports.

Three non-negotiable constraints shaped the project. First, the parent company's brand guidelines, validated by the France teams and preserved identically on mobile and desktop: for a century-old brand, visual identity is not an adjustable variable. Second, CMI payment, essential to serve Moroccan cardholders, paired with the cash on delivery option still widely preferred locally. Third, omnichannel integration with the two Casablanca boutiques (Morocco Mall and Casa Maarif): unified stock, consistent pricing and promotions, and working in-store pickup.

The bilingual French and Arabic architecture handles RTL reading direction and hreflang, with visuals adapted per version. Schema.org Product, Organization and LocalBusiness markup covers both the e-commerce operation and the two physical stores, and local SEO targets queries such as "mode enfants Maroc" and "pyjama bébé Casablanca".