Kids Fashion
Retail
E-commerce
WordPress/WooCommerce
Morocco
Petit Bateau Morocco
Moroccan subsidiary of the iconic French children’s-wear brand, offering its collections in Morocco through online store and physical boutiques in Casablanca.
Challenge
Adapt Petit Bateau's digital presence — an iconic French children's fashion brand — for the Moroccan market. Multiple challenges: French/Arabic localization, integration with Casablanca physical stores (Morocco Mall, Casa Maarif), CMI payment, national delivery, while maintaining the international brand's premium visual identity intact.
Solution
WordPress/WooCommerce deployment with a custom theme respecting Petit Bateau brand guidelines. CMI payment integration for Moroccan cardholders. Catalog synchronization with Casablanca physical boutiques. French/Arabic bilingual architecture with hreflang. Schema.org structured data for e-commerce SEO. National Morocco delivery configuration. Live at petit-bateau.ma.
Results
Online store live at petit-bateau.ma, giving Moroccan families access to the full Petit Bateau catalog. Omnichannel integration between e-commerce and Casablanca physical boutiques. Brand's premium visual identity maintained across all touchpoints. CMI payment working for Moroccan cardholders. Local SEO on children's fashion Morocco and Casablanca queries.
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Amine Aziz — freelance web developer in Morocco. Contact me for a free quote within 24h.