Somapaf - School & Office Supplies E-commerce Morocco

Somapaf, a recognised player in school and office supplies import and distribution in Morocco since 2007, needed an e-commerce platform to digitalise its distribution and reach B2C buyers directly alongside its B2B clients. The challenge was managing a catalogue of hundreds of references across two universes (school and office), with multi-brand management (Premium, Safir Pro, etc.) and a bilingual French/English interface. The site also needed to reflect the seriousness and heritage of the Dar Errachad El Hadita group from which Somapaf originates.

I developed somapaf.ma on WooCommerce with a clear catalogue architecture organised into two main universes: School Supplies (notebooks, pens, bags, art supplies) and Office (envelopes, binders, consumables). Brand-based navigation allows loyal customers to quickly find their references. The bilingual FR/EN interface broadens accessibility. The visual identity - institutional blue, bilingual logo - reflects the professional positioning and longevity of the company. Complete contact information reassures B2B buyers of the supplier's physical presence.

Store delivered and still online at somapaf.ma, in French and English, with card payment integrated.

The catalogue of several hundred references is organised into two universes matching the company's two real seasonal cycles: School Supplies (notebooks, pens, bags, art materials) and Office Supplies (envelopes, folders, consumables). Brand-based navigation - Premium, Safir Pro and the other distributed lines - was added specifically for institutional customers, schools and public administrations, who reorder the same products every year and have no need to browse the catalogue.

The site gives Somapaf a direct channel to consumers and small businesses, complementing the B2B distribution business it has run since 2007. Full contact details and the physical Casablanca presence are featured rather than buried in the footer, because a B2B buyer verifies that a supplier is real before committing to a volume order.

The visual identity, institutional blue with a bilingual logo, reflects the professional positioning and longevity of the Dar Errachad El Hadita group.