Proprioo - Real Estate Management

The Moroccan real estate market is still dominated by artisanal practices: shared Excel spreadsheets, paper folders, WhatsApp customer tracking, and chronic information loss between agents. For this growing agency in Casablanca, data fragmentation made any consolidated view of the mandate portfolio, sales pipeline, and individual performance impossible.

The challenge was to design a true digital backbone: centralize property management, exclusive mandates, and prospects, automate follow-ups and multichannel listing distribution, while respecting the specifics of the Moroccan market (simple vs. exclusive mandates, shared commissions, FR/AR multilingual support). The solution had to replace several disparate tools with a single SaaS platform, available 24/7, with fine-grained role management and full traceability.

I designed and developed a custom SaaS application with PHP/Laravel, built around a real-time dashboard and a relational database designed to scale as the property portfolio grows. The architecture follows a modular logic: Properties module with geolocation (Google Maps) and media gallery, integrated CRM module for prospect tracking, Mandates module with electronic contract management, Reporting module for per-agent performance.

I implemented an automated notification system (email + SMS) triggering follow-ups and alerts based on configurable business rules. Multi-portal distribution (Avito, Mubawab, Sarouty) is handled via an export API. Security relies on strong authentication, detailed audit logs, and daily encrypted backups. The responsive bilingual interface was designed for fast adoption by non-technical agents without heavy training.

SaaS platform delivered and deployed in production for the agency, then extended to several branches across Morocco.

The main outcome is a change in where information lives. Shared spreadsheets, paper files and client follow-up over WhatsApp were replaced by a single database in which each property, each mandate and each prospect exists exactly once. That was the precondition for management to finally obtain a consolidated view of the portfolio and the commercial pipeline, structurally impossible while data lived in per-agent files.

The delivered modules cover the full cycle: Properties with Google Maps geolocation and media gallery, an integrated CRM for prospect tracking, Mandates with electronic contract management and the distinction between open and exclusive mandates, and Reporting on per-agent performance. Follow-ups and alerts fire automatically by email and SMS according to configurable business rules, and listing distribution to Avito, Mubawab and Sarouty runs through an export API.

Moroccan market specifics were handled inside the data model rather than worked around: open versus exclusive mandates, shared commissions, and a bilingual French and Arabic interface.

Security and traceability: strong authentication, detailed audit logs, daily encrypted backups and granular role management. The multi-agency architecture absorbed new branch openings without structural rework.