Sarout Morocco

Launch Sarout.ma, an innovative Moroccan platform dedicated to searching, renting and selling real estate, on an ultra-competitive market dominated by a few historical players often criticized for dated ergonomics and uneven listing quality.

The challenge: build an intuitive, modern real estate marketplace able to connect individual owners, agencies and tenants across all of Morocco - Casablanca, Rabat, Marrakech, Tangier, Agadir - with clear navigation and smart search. It also required enriched, geolocated listings updated in real time, and a journey differentiated by user profile (searcher, owner, professional agency).

Development of a site with a clean, fully responsive interface, designed mobile-first since most real estate searches in Morocco happen on smartphones. Integration of advanced dynamic filters (city, neighborhood, price, surface, number of rooms, property type, furnished/unfurnished) with instant result refresh.

Listing management via a complete owner dashboard: creation, editing, view statistics, photo management with multi-upload and automatic compression, scheduling of paid promotions. Each property page has an SEO-optimized URL, rich descriptive content, precise geolocation on an interactive map, and the option to directly request a viewing.

SEO architecture focused on local ranking: category pages per city and neighborhood, Schema.org RealEstateListing markup, dynamic sitemap. Email alert system for saved searches, listing moderation, and a professional agency dashboard for premium accounts.

Real estate portal delivered and in production at sarout.ma, with its three language versions - French, Arabic and English - live and correctly declared via hreflang, something Moroccan property portals rarely handle cleanly.

Every published listing has an optimised URL, Schema.org RealEstateListing markup and precise geolocation on an interactive map. City and district category pages - Casablanca, Rabat, Marrakech, Tangier, Agadir - form the backbone of local search visibility and are surfaced through a dynamic sitemap.

On the operational side, the structuring decision was to differentiate journeys by user profile rather than ship a single interface: searchers browse through dynamic filters, private owners manage listings from a simple dashboard with view statistics, and professional agencies get a dedicated area suited to higher listing volumes.

The hybrid model - free listings plus paid promotions - is operational, and the architecture supports adding short-term rentals without structural rework.