Softgroup

Softgroup is an IT services company based in Casablanca, operating for over a decade with major Moroccan accounts in banking, insurance, and industry. Its challenge: redesign an aging corporate site that no longer reflected the scale of its services (custom development, managed services, IT consulting) and hindered conversion of large account prospects accustomed to high visual standards.

Stakes were multiple: restructure a sometimes vague service offering, showcase confidential client references via anonymized case studies, demonstrate credible technical expertise, and improve institutional credibility against international competitors. The site also needed to be performant, secure, and easy to maintain by a small in-house team.

I developed the site in custom PHP without a heavy CMS to maximize performance and security — a coherent choice for an IT services company that must project technical mastery. The architecture organizes around three axes: services (by expertise and sector), references (case studies, client logos, key figures), and careers (active recruitment in Morocco's tech market).

Content was entirely restructured with a client-benefit approach rather than a technical catalog. I integrated a lightweight custom CMS letting the marketing team publish case studies and news. Technical performance includes strict HTTPS, hardened security headers, asset optimization, and a Lighthouse score above 95. SEO targets B2B queries like 'IT services company Morocco', 'managed services Casablanca', with Organization and Service structured data. A qualifying form feeds directly into the commercial CRM.

The new site projected a markedly more credible institutional image, with a 40% increase in average session duration, an indicator of more engaging content and better architecture. Visitors explore on average twice as many pages as before.

Contact requests for large-scale projects rose noticeably, with higher lead quality: better-informed prospects, already familiar with Softgroup's expertise. The site became a genuine commercial tool, actively used by teams to support proposals and pre-qualify opportunities. Maintenance remains lightweight thanks to the custom architecture.