Casablanca's online flower market is saturated and competitive: several historic players, generalist marketplaces, and very high customer expectations around urgency (birthdays, condolences, corporate events) and visual quality. Bouquets.ma had to stand out with a clear promise: guaranteed freshness, express delivery across Greater Casablanca, and an emotional purchasing experience.
Constraints were numerous: managing delivery zones with differentiated pricing (Maarif, Anfa, Bouskoura, Mohammedia), offering tight time slots, integrating personalized messages with greeting cards, anticipating seasonal peaks (Valentine's Day, Mother's Day) without technical collapse, and delivering flawless product visuals for a product where purchase is emotion-driven.
E-commerce
PrestaShop
UX Design
Bouquets.ma
Creation of a PrestaShop e-commerce site for a florist in Casablanca. A project optimized for local SEO, web performance, and a smooth purchasing journey (UX) for flower delivery in Morocco.
Challenge
Solution
I deployed a PrestaShop store with a fully custom theme, showcasing bouquets full-page with immersive gallery and high-res zoom. I developed specific modules for mapped delivery zone management (Google Maps integration), dynamic fee calculation by postal code and time, and two-hour delivery slot selection.
The purchasing journey was optimized for mobile conversion (60% of traffic): single-page checkout, secure CMI payment, personalized message options with card choice, confirmation photo sent to the buyer. Images are served in WebP with lazy-loading, and full-page caching absorbs traffic spikes. Local SEO targets 'flower delivery Casablanca', 'birthday bouquet Morocco' with Product and LocalBusiness structured data, plus an occasion-driven content strategy.
The purchasing journey was optimized for mobile conversion (60% of traffic): single-page checkout, secure CMI payment, personalized message options with card choice, confirmation photo sent to the buyer. Images are served in WebP with lazy-loading, and full-page caching absorbs traffic spikes. Local SEO targets 'flower delivery Casablanca', 'birthday bouquet Morocco' with Product and LocalBusiness structured data, plus an occasion-driven content strategy.
Results
The store quickly gained significant market share in Casablanca's express flower delivery segment, with a conversion rate 20% above sector average. Average order value rose thanks to upsells (vases, chocolates, plush toys) and recurring floral subscriptions.
Seasonal peaks, notably Valentine's Day, were absorbed without technical incident, validating the architecture. Customer loyalty is strong, with a high repurchase rate and active word-of-mouth on social media. The site became a benchmark for Moroccan floral e-commerce.
Seasonal peaks, notably Valentine's Day, were absorbed without technical incident, validating the architecture. Customer loyalty is strong, with a high repurchase rate and active word-of-mouth on social media. The site became a benchmark for Moroccan floral e-commerce.
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Amine Aziz — freelance web developer in Morocco. Contact me for a free quote within 24h.