ILUMIO - Lighting Solutions

Design for ILUMIO a website capable of presenting a wide range of decorative and technical lighting products while showcasing its positioning as a designer and provider of complete solutions. The brand serves both professionals (architects, interior designers, installers, lighting design offices) and individuals running demanding residential projects - each audience having radically different information needs.

The challenge: build a platform that is at once a rich product catalogue, an inspirational showcase and a prescription tool for pros, without losing individual buyers along the way. It also had to highlight ILUMIO's national footprint - showrooms in Casablanca, Rabat, Tangier, Marrakech and Fez - to convey local rootedness and ease the online-to-store transition. Strong local SEO per city, and product markup for e-merchandising.

I built a modern, responsive site with a clear, structured product catalogue, navigable by type (pendants, wall lights, floor lamps, spotlights, outdoor lighting, technical lighting) and by use universe (residential, hospitality, retail, tertiary, industrial). Each product page presents technical specs, lighting renders, dimensions and available variants.

A section dedicated to the design and engineering office showcases project support: photometric study, custom design, lighting consulting. It speaks specifically to architects and installers with technical content, reference projects and a qualified study request form.

The showrooms in Casablanca, Rabat, Tangier, Marrakech and Fez are featured through dedicated local pages (addresses, opening hours, photos, direct contact) optimised for local SEO and Google Business Profile. The polished design plays on lighting moods to immerse the visitor in the product universe. The architecture is ready to host a B2C e-commerce module and a partner-installer pro area.

Catalogue and specification showcase site delivered for ILUMIO, covering both the product range and the lighting design studio activity.

The difficulty was serving two audiences with opposing expectations on a single site: professionals - architects, interior designers, installers, engineering firms - who want technical specifications and photometric output, and private customers who are looking for inspiration first. The answer was to separate the journeys rather than seek a compromise that would have satisfied neither: shared navigation by product type (pendants, wall lights, floor lamps, projectors, outdoor and technical lighting) and by application (residential, hospitality, retail, office, industrial), then a distinct design studio section with technical content, project references and a qualified study request form.

The five showrooms - Casablanca, Rabat, Tangier, Marrakech and Fez - each have a dedicated local page (address, opening hours, photos, direct contact), optimised for local search and aligned with Google Business Profile listings, to turn online research into in-store visits.

The site also serves as a presentation tool for showroom teams, and the architecture anticipates a B2C e-commerce module and a partner-installer pro area.