ILUMIO – Lighting Solutions

Design for ILUMIO a website capable of presenting a wide range of decorative and technical lighting products while showcasing its positioning as a designer and provider of complete solutions. The brand serves both professionals (architects, interior designers, installers, lighting design offices) and individuals running demanding residential projects — each audience having radically different information needs.

The challenge: build a platform that is at once a rich product catalogue, an inspirational showcase and a prescription tool for pros, without losing individual buyers along the way. It also had to highlight ILUMIO's national footprint — showrooms in Casablanca, Rabat, Tangier, Marrakech and Fez — to convey local rootedness and ease the online-to-store transition. Strong local SEO per city, and product markup for e-merchandising.

I built a modern, responsive site with a clear, structured product catalogue, navigable by type (pendants, wall lights, floor lamps, spotlights, outdoor lighting, technical lighting) and by use universe (residential, hospitality, retail, tertiary, industrial). Each product page presents technical specs, lighting renders, dimensions and available variants.

A section dedicated to the design and engineering office showcases project support: photometric study, custom design, lighting consulting. It speaks specifically to architects and installers with technical content, reference projects and a qualified study request form.

The showrooms in Casablanca, Rabat, Tangier, Marrakech and Fez are featured through dedicated local pages (addresses, opening hours, photos, direct contact) optimised for local SEO and Google Business Profile. The polished design plays on lighting moods to immerse the visitor in the product universe. The architecture is ready to host a B2C e-commerce module and a partner-installer pro area.

A professional, immersive website that reflects ILUMIO's lighting universe and expertise. Product and service visibility has noticeably improved, especially with architects and prescribers in project research mode.

Customer engagement is stronger thanks to clear, aesthetic, project-oriented presentation: visitors now have everything they need to pre-qualify their request before contacting a showroom or requesting a study. Local SEO across Casablanca, Rabat, Tangier, Marrakech and Fez is rising, channelling qualified traffic to each physical point of sale.

The site also functions as a sales tool for showroom teams (product walkthroughs, quoting, reference projects) and provides a foundation to add a B2C e-commerce module and a partner-installer pro area in the future.