MonCaddy.ma - Online Supermarket with Home Delivery in Morocco

Launching an online supermarket in Morocco was a major logistical and technical challenge. The client needed a platform capable of managing hundreds of food references simultaneously - grocery, fresh, frozen, bakery - with specific constraints: real-time stock management, geographic delivery zones, and weekly promotions. The user experience needed to rival major international chains to convince Moroccans to adopt online grocery shopping, a market still emerging at the time.

I developed MonCaddy.ma on WooCommerce with numerous custom extensions. The product catalogue is organised into 12 aisles (Market, Dairy, Deli, Frozen, Grocery, Breakfast, Beverages, Childcare, Wellness, Home, Pets, Bakery) with advanced filters and instant search. An automated weekly promotions system highlights the best offers. A 3% discount for card payment encourages online purchasing. 24/7 customer service and a money-back guarantee reassure new buyers.

Delivered: an online supermarket on WooCommerce with many custom extensions, a catalog organized into 12 aisles with advanced filters and instant search, automated weekly promotions and a 3% discount for card payment.

The functional choices aim to remove the barriers to buying groceries online: a free first delivery and a money-back guarantee reassure new customers, the card payment discount encourages paying online, and instant search makes it quick to find a product across aisles. The school supplies section serves seasonal back-to-school demand.