Teleflora Morocco

Adapt Teleflora's expertise - the worldwide flower-delivery reference since 1934 - to the Moroccan market by building a local e-commerce platform worthy of the parent brand. The challenge: replicate the depth of the international catalogue (bouquets, floral arrangements, complementary gifts) while grounding it in Moroccan realities - local CMI payment, fast national delivery, partner florists across Casablanca, Rabat, Marrakech, Tangier and Agadir.

The Moroccan flower market has its own logic: strong seasonality (Valentine's Day, Mother's Day, weddings, mourning), uncompromising demands on freshness and punctuality, sharp price sensitivity. So the store had to feel as elegant as Teleflora's premium international image while being operationally calibrated for Moroccan logistics and capable of scaling during seasonal peaks.

I built the platform on PrestaShop, picked for its e-commerce robustness and rich module ecosystem. The responsive design highlights large-format floral photography with navigation by occasion (birthday, condolences, weddings, Valentine's Day) and by type (bouquets, arrangements, plants, complementary gifts).

Product pages are optimised for conversion: HD zoom, emotional copy, personalised card suggestions, complementary options (chocolates, plushies, wines). The integration of the CMI (Centre Monétique Interbancaire) payment gateway handles Moroccan card transactions, complemented by cash on delivery for buyers hesitant to pay online.

The back-office centralises logistics: automatic order routing to the partner florist closest to the recipient, delivery slot management, real-time tracking. A seasonal capacity module helps scale operations during peaks. Local SEO is optimised on "flower delivery Morocco", "bouquet Casablanca", "flowers Rabat".

Flower delivery store delivered for the Moroccan market and still operating at teleflora.ma, with French, Arabic and English versions live.

The core of the project was not the storefront but logistics routing. Each order is automatically assigned to the partner florist closest to the recipient, with delivery slot management and real-time tracking from the back office. This mechanism is what makes it possible to hold freshness and timing across Casablanca, Rabat, Marrakech, Tangier and Agadir without central stock - the structuring constraint of a perishable product that cannot ship from a single warehouse.

The checkout combines CMI card payment and cash on delivery, removing the main friction of local floral e-commerce, and offers the usual add-ons of the trade (personalised cards, chocolates, soft toys). Navigation is organised by occasion - birthday, condolences, wedding, Valentine's Day - rather than by product type, because that is how purchase intent is actually expressed in this market.

A seasonal management module scales operational capacity during peaks without degrading lead times in the periods where most of the revenue is made.