Implement the online shop for MILA House of Roses Morocco, a Moroccan brand of premium preserved-rose bouquets and boxes — real roses stabilized in Ecuador, luxury packaging, designed for gifting, décor and high-end events.
The challenge: create an elegant, decidedly premium online shop for the Moroccan market, able to showcase a luxury product still little known locally (real roses preserved for several years without care), visually justify the pricing positioning, and deliver a high-end purchase experience worthy of the product. The project also required thinking through the delicate logistics of delivering fragile boxes across major Moroccan cities.
Flowers
Luxury
E-commerce
WordPress/WooCommerce
Morocco
MILA House of Roses – Morocco
Moroccan brand of premium preserved-rose bouquets and boxes — real stabilized roses, luxury packaging, for gifts, décor or events.
Challenge
Solution
Development of an e-commerce site on WordPress/WooCommerce with a fully clean, premium design placing high-resolution product photography at the center of the experience. Macro shots of roses, lifestyle staging, presentation videos of the boxes — every detail aims to recreate the unboxing emotion.
Fine categorization by collections (Classic, Acrylic, Velvet, Heart, XXL) and by occasions (Valentine's Day, Mother's Day, weddings, births, condolences), with possible personalization (color, message, gift wrapping). Heavy mobile optimization since most gift purchases trigger on smartphone, CMI integration for local Moroccan payment.
Moroccan SEO layer targeting queries like "preserved roses Morocco", "luxury gift Casablanca", "stabilized rose bouquet". Schema.org Product, rich snippets markup for reviews, express delivery in Casablanca/Rabat with time slots, corporate form for event orders.
Fine categorization by collections (Classic, Acrylic, Velvet, Heart, XXL) and by occasions (Valentine's Day, Mother's Day, weddings, births, condolences), with possible personalization (color, message, gift wrapping). Heavy mobile optimization since most gift purchases trigger on smartphone, CMI integration for local Moroccan payment.
Moroccan SEO layer targeting queries like "preserved roses Morocco", "luxury gift Casablanca", "stabilized rose bouquet". Schema.org Product, rich snippets markup for reviews, express delivery in Casablanca/Rabat with time slots, corporate form for event orders.
Results
A smooth, decidedly visual platform that perfectly elevates the brand's luxury universe, strengthening its digital presence in Morocco and supporting online sales of its preserved rose boxes.
Strong sales growth during gift peaks — Valentine's Day, Mother's Day, year-end — thanks to the combination of effective local SEO and a premium shopping experience that reassures on perceived value. The corporate channel (business gifts, wedding events) structured itself around the dedicated form. The brand has lastingly positioned itself as the Moroccan reference for preserved roses, with infrastructure ready to support new collections.
Strong sales growth during gift peaks — Valentine's Day, Mother's Day, year-end — thanks to the combination of effective local SEO and a premium shopping experience that reassures on perceived value. The corporate channel (business gifts, wedding events) structured itself around the dedicated form. The brand has lastingly positioned itself as the Moroccan reference for preserved roses, with infrastructure ready to support new collections.
Similar project in mind?
Amine Aziz — freelance web developer in Morocco. Contact me for a free quote within 24h.